Throughout the Emergency Water Fund (EWF), we’ve been able to talk to our entrepreneurs and customers to get a better understanding of how they feel about COVID, clean water, and the free water program.

The water entrepreneurs were working really hard throughout this time, treating much more water than they had before (see Part I: The Numbers). We asked them several questions about the EWF and their feedback was really interesting and really helpful for Saha to consider.

First 98% of the entrepreneurs that we surveyed were satisfied with the EWF payments. We told the women that they were allowed to use the money earned for anything they wanted, and they did!  Some examples include:

• Paying school fees for their children
• Purchasing plots of land for farming
• Purchasing seeds to store and sell later
• Farming rice
• Expanding stores/growing trading businesses
• Buying cell phones
• Planning new businesses
• Investing in village savings and loan (VSLA) associations

Despite being satisfied with payments, 49% found the EWF “stressful” or “not easy” due to the tremendous increase in clean water demand and workload. This is not surprising, especially given the other responsibilities that the women entrepreneurs have at home, including farming and harvesting shea nuts, cooking, cleaning, and caring for their children. In the future, as we consider potential changes to our model aimed at increasing clean water consumption in Saha villages, it will be really important for Saha to acknowledge the increase in workload to the entrepreneurs and to explore solutions to burnout.

The first few months of the COVID response in Ghana included lockdowns in larger cities and limited public transportation which had economic impacts in Saha communities.  Most communities’ primary economy is farming or fishing, and the people rely on travel to larger market towns to sell their goods and to buy things that aren’t produced in the communities.  While there were no official lockdowns in the north, travel was restricted, and many people didn’t travel outside of their communities due to fear about the virus.  People had challenges both selling their goods and finding everything they would normally buy in market towns.  After the initial few months of this, markets returned to normal, with some changes.  There are “veronica” buckets for handwashing stationed at many places, and you need to wear a face mask to board public transportation.

Entrepreneurs reported that while their long-time customers were fetching water for free, so were many other people who had previously only fetch sporadically or not at all.  That’s exciting to us – we like the idea that the free water might have created new continuing water purchasers by removing the cost barrier to clean water.  When we polled customers about the free water, we heard 100% positive feedback, including:

• “I was very excited for fetching water at the center for free!”
• “It actually helped me and my family.”
• “Very grateful for the free water project.
• “Saha should keep telling the entrepreneurs to be active in treatment so that people will not miss drinking clean water at the center.”

We asked village “VIPs” – elders, assemblymen, chairmen, volunteers, and chiefs about their perception of the free water program. Feedback was overwhelmingly positive, including:

• “Everyone had the chance of getting clean water available in the community!”
• “It is very good and wished if could continue, because I’m the community leader I really liked the idea everyone could come for water and it prevents my people from various illness.”
• “This initiative was the best, even though it wasn’t everyone who fetched, but most of the the community people fetched the free water so it has really helped my community.”

One VIP even told us that he refused to drink dugout water when offered in another community he visited recently! We asked them for advice about what Saha could do now that the EWF had ended, and they told us to keep visiting households, educating the community, and encouraging them to purchase.  Many told us that they want to be included more in that effort going forward, and using their influence to encourage people to drink safe water.

Overall, the response from entrepreneurs, customers, and VIPs was positive – more people were drinking clean water and seeing how it could fit into their lives over the EWF period.  Now the real work for Saha begins: how to keep those new customers, retain the old ones, and keep supporting entrepreneurs and communities with their clean water businesses.

Saha Global announces it will extend its Emergency Water Fund program in response to President Nana Akufo-Addo’s January 3, 2021 proclamation that free water be extended for “lifeline customers.” These customers consume less than 5 cubic liters each month, so all communities served by Saha community water business qualify for the initiative.  This extension of the free water program directly responds to the government’s efforts to support the most vulnerable during the COVID-19 pandemic.

The original Emergency Water Fund, which was originally set to expire at the end of 2020, supported clean water businesses active in 225 rural communities in Northern and Savannah Regions of Ghana.  In a statement from Tamale, Director of Ghana Operations Theo Boateng says, “as an organization, we are glad we are able to continue supporting our community partners and the Government of Ghana so we can all make it through this pandemic together.”

Clean water is a basic human right, necessary for health.  Saha works in small rural communities that do not have pipe systems or other options for clean water.  Since 2008, Saha has trained over 700 women entrepreneurs to treat their surface water to make it safe to drink.  After businesses open, Saha continues to provide business training and support for at least 10 years.

When COVID-19 was first confirmed in Ghana this March, we knew we needed a good plan to change our operations, keep the team safe, and fulfill our mission. During those first few weeks, we developed our remote customer calling and other remote work structures.

Perhaps we were not alone in our remote work endeavours. We were getting the news from all around how many firms have asked their employees to opt for a stable internet plan and the
best firefox vpn or something similar to it in order to start working from home. So, it would not be wrong to assume that by offering remote work opportunities, we did a great task caring about our employees.

Anyway, we’ve since developed safety protocols such that we feel confident to have our team in the field, doing what we do best – getting clean water to people who need it!

COVID-19 safety measures changed several things: day-to-day operations for our Saha teammates, things we ask of our entrepreneurs and businesses, and changes to how we operate in the communities. Managers and other office-based staff who can work from home are encouraged to as much as possible, and have extra data packages so they can get their work done without the office internet. In the office, you wash your hands outside before entering and must wear a face mask at all times. People like this expereinced floor cleaning team are also visiting perhaps a little more often than they had done before the pandemic. We miss all the handshakes, hugs, and high-fives, but we know if we stay safe, we’ll be able to enjoy those expressions of friendship and camaraderie again!

We are all expecting the offices to open soon, but it is now even more important than it was previously to have the office premises cleaned properly. Covid waves have taught us the importance of maintaining a clean environment around us. Your regular office staff may be able to clean all of the areas, but it would be far better to hire commercial cleaning london (or elsewhere) services to ensure that everything is thoroughly cleaned once and for all. You can even hire them to provide a periodic deep cleaning service for your office or regular maintenance cleaning, depending on your needs.

In the field, front-line teammates wear masks or face respirators and gloves, and carry hand sanitizer with them. Each teammate has either several cloth, washable masks, or is supplied with disposable ones depending upon their preference. After all, the best mask is the one you wear!

When we are in the field, we’ve changed how we communicate to stay outdoors and avoid entering the interior of any structure. If we need to do a small group meeting, like with some village VIPs and the entrepreneurs, we do them outside, safely distanced, under a tree. Community meetings and household visits, always a great way to spread information, are also on hold for now as we avoid large gatherings or going door to door and being in contact with lots of people. The great thing is that because everyone knows about COVID-19, it’s easy to explain why we’ve changed our procedures. It’s gratifying to know that the people in the villages understand we are doing these things in order to keep them safe! At first, it was awkward to not shake hands and wear masks while talking, or to ask to meet the elders outside rather than in the chief palace. But as the pandemic continues, more and more we hear from our partners that they are happy we are trying our best to protect their health.

Our entrepreneurs have also changed the way they run their business, beyond the free water. They all wear face masks while selling water – in fact, our front-line team reports that when they show up in a community and sales are happening, 100% of the time, the entrepreneurs have their masks! To date, we’ve distributed over 600 masks – 1 for each entrepreneur, and starting this month we will be distributing enough so that each entrepreneur has 5 so she can wash them between uses. They are also enforcing social distancing at their businesses during sales. It’s so hard to remember to do, so we are really proud that 96% of the time, we can observe social distancing during sales! For those familiar with our usual opening day photos with plenty of crowded people and buckets, this is a huge change.

With safety as the first priority, we adapt to each new piece of information as the world learns more about COVID. The protocols we have make us feel confident that we are protecting our team and our partners.

The coronavirus pandemic has continued to affect everyone’s life all across the globe.  Here at Saha, we are pleased to announce a new effort to help promote hygiene and clean water consumption in the fight against this virus.

Saha’s Board of Directors approved an exciting new initiative in our COVID-19 response.  In alignment with the Ghanaian government’s efforts to provide free water access for as many Ghanaians as possible for 3 months, Saha created Coronavirus Emergency Water Funds for each of our partner communities. These funds will allow all people living in Saha partner communities to access free water from their Saha business for the months of June, July and August. While this is different than our typical social enterprise model, this emergency effort strongly aligns with our organization’s mission as well as the overall goals of our COVID-19 response. Our leadership team has done extensive risk analysis and mitigation planning and we feel confident that this short term, emergency relief effort, will not have a negative impact on our entrepreneurs’ ability to charge for water in the long-run. Instead, we believe this initiative will contribute to a positive relationship with both the government and our community partners while also providing Saha with a lot of opportunities to learn about demand, price and business logistics. 

We are dedicated to our mission – getting the cleanest water to the people who need it most, now more than ever.  We’re grateful to have this story covered by several Ghanaian news sources, including Citi Newsroom, story linked here.

The response from our partner communities has been overwhelmingly positive.  We are so proud at Saha that we keep showing up, month after month, year after year, even during a crisis, for nearly 100,000 people.  Stories from the field to come over the next days and weeks.